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Modulus Systems Services

Modulus Systems Services

With the Web 2.0 way of web development, focus has shifted from coventional style "webmaster telling story" websites to user particpation, interaction, contribution and sharing. Modulus Systems is leading the way in user-orientated website development, with 3 major international projects underway. Our services range from advanced AJAX programming, Web 2.0 conceptualization, e-commerce, content management and advanced search marketing to Internet business consultancy.

Internet is a rapidly changing environment and just like all other fields, has evolved from one-page corporate websites to sites where users dictate what they want. No wonder, websites with highest traffic are also the ones with most empowered users. Examples are Youtube.com, MySpace.com, Orkut.com and Wikipedia.com.

We at Modulus Systems understand the importance of "users' interaction with your website" and its effects on your business growth. Through our first self-owned educational project named IPUniversity.com, we helped thousands of students by creating and marketing an interactive interface via our online message boards.

Importance of content and marketing

Search engines are used by almost 84% of all internet users to find the product or service they're looking for. With millions of people using the Internet to find businesses, ranking high for keywords relevant to your business is the modern key to success. Although most search engines like Google rank a website based on hundreds of factors, content is the quintessential element to qualify into the big league. The more unique content on your website, more the chances of people searching for related keywords to find you.

So where do the users step in? If you provide high quality, unique content, when people find you, they will involve themselves in topics that they find interesting, thus generating more unique content for you.

Modulus Systems Services

• Web Site Design

  We provide the initial design, programming, hosting and ongoing support to develop your website from scratch, incorporating your existing logos or corporate branding.

  • Easily update your pages: We provide two options to regularly update your websites. For websites such as corporate branding websites where regular content updates are not required, we add/remove any content from time to time on request. On the other hand, for webmasters who want to regularly update their websites, we provide seamless integration with our content management system (CMS), an attachable software module that makes editing your web pages as easy as editing a document in Microsoft Word.
  • Usability and accessibility: We develop websites that are accredited by the W3C (world wide web consortium). Our websites are disabled friendly, and platform and/or browser independent.
  • Search Engine Friendly: We deliver our websites, complete with optimised CSS code, content and meta tags. We deliver websites that are easy to crawl for major search engines. Before handing your website, we optimise every page internally.
  • Website access speed optimization: A website, no matter how interesting or informative it may be, if it doesn't load fast enough, it will lose even the most keen visitors. Our websites are optimised for speed, so you wouldn't have to worry about slow data retrieval.
  • Usability principles: The concept of usability coined by Jakob Neilsen in 1995 states that a website that's logical, intuitive and well hierarchized will have higher retention rates. We proudly follow that principle on behalf of our clients.
  
  
  

• Web Site Redesign

  There are times when you feel your once fantastic website doesn't have the same effect on users anymore. It's time for redesigning it. We can re-design your present web site irrespective of the technology used, convert it to a modern post Web2.0 website by adding various components to increase user interaction or get higher search engine rankings.
  
  Our most recent redesign job was for Trasport Corporation of India, where we studied their old website and aesthetically designed a new front end, live stock checker, emails and content management by using their existing database. Check their re-designed website here.
  

• Search Marketing (SEO)

  

  Search engine optimisation is a process to drive highly relevant traffic to your website by getting listed on search results for top keywords. These are those keywords that people search for, to find business such as yours.

  • Almost 45% people who buy online from commercial websites use search engines to find them.
  • What use is a well-designed website with great products to sell, if no one can find you?
  • Search engine optimisation is a painstaking process in which hundreds of factors that influence your website's ranking are analyzed.
  • Optimisation is both in-page optimisatoin and external optimisation. In-page optimisation includes checking keyword densities, meta tags, use of text in stead of images, use of CSS, W3C compliant code, etc. External optimisation consists of acquiring links from other websites, generation and distribution of articles and press releases worldwide, etc.
  • We have optimized websites of various clients that are now successful online businesses and we can do it for you.
  
  

  How we do it: We have development centres in India, where we employ the best brains in business. Our content writers produce and distribute content promoting your website to hundreds of websites. We get you very high PR links from our network of websites and the whole SEO process is closely monitored by our in-house SEO experts who generate monthly progress reports. Our own website ranks #1 worldwide for "web design new delhi" on Google. We have a track record of getting all our client websites into the top 10 of their desired keywords. We are careful about the projects we take and conduct thorough research before committing to you. There are many keywords like "hotels" or "buy online" that are highly competitive and very expensive and long term to optimise. In these cases, we conduct a wide array of related researches and divide the optimisatoin to broader but still relevant keywords like "London hotels" or "buy electronics online".

More on our SEO process and why you need Organic Online Marketing

Case Study - Buy Sell Old Books

BuySellOldBooks.com, is an India-based online second hand book buying and selling store. The idea was to help hundreds of thousands of students in India to exchange books, sell to and buy from each other at lower prices than you'd pay otherwise. The challenge was to optimize the website for keywords "buy books india", "sell books india" as these are the most searched keywords. We wanted people searching for "buy books india" to come to the website and find a new system, first of its kind to buy and sell books. There were already many websites doing this, so how would we go about it? Content came to the rescue. We found that most of our competitors were either very popular websites with buying/selling divisions like Ebay or websites that have been in the game for long and have optimised their websites for these keywords.

We launched a massive 2 way campaign - To get high quality educational web sites to link to us and to write high quality content for press, article and blog distribution and for the website. University websites started linking to us after we partnered with them to include their books, and the in-site content started yielding search results. In less than 3 months time, the website was in the top 10 globally and is still rising up the ranks.

Talk to our consultancy team to discuss what we can do for you. Modulus Systems believe in ethical SEO practices and that's why, never have any of our websites been dropped from rankings or banned. Marketing is our passion. We believe your success is our success.